Why Choose Welch’s

When you talk to people at Welch’s, you’ll find that our company is built on shared values:

Mission

Build a brand the consumer loves and maximize the value for our family farmers and their grapes.

Vision

Bring the goodness of Welch's to more people and places.

What We Value

Passion

All companies have shareholders. But we share a special connection to ours — the family farmers who nurture and cultivate the grapes at the heart of Welch’s. We’re passionate about bringing this goodness to more people and places, and about being stewards of a brand that families have loved for generations.

Authenticity

At Welch’s, you’ll find talented, hardworking, genuine people — the kind you would want to have as neighbors. We approach our work with integrity and honesty, which helps us earn our consumers’ trust.

Camaraderie

We foster a collaborative workplace that lets us bring out the best in each other. For us, Welch’s is more than just a place to work. It’s a community of people who truly enjoy each other’s company. And we know you will, too.

We all share a passion for the things that make Welch’s a special place — from our history, to our family farmers, to our people who make Welch’s a trusted brand.

Making It Happen

Dare to Try

• Bring the outside in.
• Take smart risks.
• Be resilient.

Be Agile

• Embrace ambiguity.
• Think "How might we."
• Be scrappy.
• Learn, adapt, adjust.

Play to Win

• Act with urgency.
• Own the outcome.
• Make a difference every day.